A Comparative Analysis of the Law Governing the Privacy of Personal Data in Respect of Its Sale and Sharing to Third Parties in Ghana

The legal framework of Ghana provides for the protection of personal data of data subjects in respect of direct marketing and the right of data subjects to consent and to request cessation of same. However, when it comes to the issue of sale and sharing of personal information of data subjects to third parties for their own commercial use, the law seems not to address it expressly. This paper explores Ghana’s legal framework, identifying if it adequately provides for the regulation, disclosure, sharing, or commercial exploitation of subscriber data in third-party advertising arrangements, because third-party advertising demonstrably occurs within the telecom ecosystem.